According to the data of the research held by an analyst company Berg Insight in 2011 year the users of all mobile platforms over the world downloaded about 30 billion mobile applications. It is noticed that the customers actively use the increasing possibilities of their mobile devices and according to the data of Berg Insight experts the number of downloads of mobile applications increased twice and reached 60 billion downloads up to 2012. Though some models of ordinary phones (so called featurephones) are also able to support applications it is the growth of smartphones sales that will contribute the increasing popularity of applications. According to the analysts’ predictions in 2017 more than 80% of the whole volume of the phones delivering will consist of smartphones. This will contribute the growth of the base of smartphone users that in turn will lead to the increase of the number of mobile application downloads. It is expected that by 2017 year the number of downloads of mobile applications will reach 108 billion.
It is mentioned in the research that such platforms as iOS, Android and Windows Mobile are much more dedicated to the mobile applications than the platforms that appeared in the market earlier. The experts of Berg Insight predict that the two most popular application markets – Apple App Store and Google Play – together will provide more than 62% of the whole amount of downloads of applications in 2017. The operating system Windows Phone, as it is expected, will become the third popular platform in 2017.
If learn the mobile application market according to separate segments and mobile platforms the experts notice that App Store of Apple today is the leader in monetization of their mobile applications and will keep the leading position during the period. Google Play and Windows Phone Store will become the second and the third accordingly.
Contributing author: Josh Hamilton, UK-based senior engineer with a professional experience in cell phones, mobile technologies and modern technological solutions. Author of many articles about mobile application market, new technology trends, including how-to articles on choosing cell phone and plan, using mobile booster, and getting the best from technology.
